A can of beans

I was in my local Tesco about a month ago looking for cannellini beans. They normally sell them, but with all the changes Tesco has been making lately you never know. Next to the Epicure pinto, garbanzo, and other beans I found them. Take a close look at the picture. Notice the price. Now, organic typically costs a bit more, but janey mack, €10.30?! I thought it had to be mistake, so I grabbed two cans and took them to the self-checkout. €20.60 for two cans of beans. I asked your one who minds the checkout about it. She was as shocked as I was. She asked someone else and the response was "If it says €10.30 it must cost €10.30." I told her I didn't need beans that badly and left.

I kept checking occasionally and the price never changed. Last week I emailed Tesco Customer Service about it; here is their response:

Thank you for your email querying the price of Epicure Cannellini beans

I have checked our customer service database and can confirm the current seling price is €10.30. I will check this with our Technical manager as it does seem very high.

I have also notified the store and they have agreed to clear the shelf of these beans until we can verify the price.

Thank you for making us aware of this.

It does indeed seem very high. How did this even happen? Did no one question the price when it was stocked? I've bought the same beans at the same Tesco for 1/10 the price. I'll check tomorrow if the beans are still on the shelf.